Introduction In a fast-paced and ever-evolving world, accurate demand forecasting is crucial for success. Without it, companies risk stockout, overstocking, inefficient allocation of resources, and… Read More »Enhancing Demand Forecasting with Predictive Machine Learning
Download our latest insights report, stemming from an in-depth Marketing Survey. Gain a greater understanding of the future landscape of predictive analytics, and its profound… Read More »Insights Report: Leveraging National Sentiment and Predictive Technologies in Marketing
1. Introduction: In today’s rapidly evolving business landscape, marketing optimisation has become an essential strategy for companies to stay competitive and achieve sustainable growth. The… Read More »The Three Pillars of Marketing Optimisation
Introduction In today’s dynamic and data-driven business landscape, traditional approaches to marketing spend allocation are proving to be inadequate. Manual decision-making processes, once the norm,… Read More »Revolutionising Marketing Spend Allocation: The Power of Predictive Analytics
Introduction: In the rapidly evolving field of predictive analytics in retail, there is a tremendous opportunity to leverage the power of data-driven insights to stay… Read More »Choosing the right tools to unlock the power of Predictive Analytics in Retail
A recent family trip to a fairground gave me a different perspective on the challenges of retail and hospitality professionals dealing with customers: where all… Read More »How to profit from prescriptive analytics in an uncertain world.
Sentiment analysis has never really gone away, but it’s certainly seen a strong resurgence as social media has grown to become a core channel for… Read More »Let’s Talk About the Power of Sentiment.